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Research papers

Application of database technology to environmental data

The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: James C. Newell
June 15, 1983
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Citation

Newell, J. C. (1983a, June 15). Application of database technology to environmental data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-database-technology-to-environmental-data


Research papers

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
September 1, 1981
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Citation

Newell, J. C. (1981a, September 01). The need for international market intelligence systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-need-for-international-market-intelligence-systems